Principal Brand Strategist
Sabriena is a true brand strategist with a proven track-record creating lifestyle brands that address the intuitive needs of consumers. She is a strong proponent of the APPLE model…“we didn’t know we needed it, till we challenged our imagination – now we can’t do without it!” And is adept at understanding target consumers for modeling products and brand positioning to proactively capture emerging sentiments. She is highly experienced in optimizing infrastructure and strategy to support creative business units with unique lifestyle brands of products and services that are in sync with evolving consumer trends. Sabriena received a BA in History (Honors) at University of Delhi, India, MA in Linguistics at University of Delhi, India, and MBA at Loyola Marymount University.